While you might not like those tweets from our president-elect, you will need to admit that as a campaign strategy, they worked.
President-elect Donald Trump was quoted, in November, on 60 Minutes, as crediting social media for helping him win the presidential campaign, and he’s probably right.
WEARING DOWN the Tactics and Tools the Presidential Candidates ARE EMPLOYING
"It’s an excellent type of communication," Trump told correspondent Lesley Stahl. "Now, do I say I’ll cease entirely and throw [it] out [post-election]? That’s a significant form: I grab — I’m picking right up now; I believe I found, yesterday — 100,000 people. I’m not saying I really like it, nonetheless it does get the term out."
Actually, Trump effectively used social media in an effort to bypass the media and “tell the people how it truly is” (in his view). And that impulse of his to "tell it enjoy it is" did appear to play a big role in his victory.
So, what can entrepreneurs and new brands out there study from Trump’s social media strategy and perspective, and what exactly are the takeaways?
Just as Trump sticks up for himself to everyone, your brand can do the same (within reason!). In the event that you receive negative press or have a bad customer experience, you can and really should try to rectify the problem and handle damage control in a transparent manner. Brands have the opportunity to show their true colors on social media. Just make certain the attitude you portray reflects who you are as a brand.
Trump spent considerably less money compared to the Clinton campaign and suggested that was due to the lift he got from his social platforms. Brands can have the same impact if indeed they consistently build relationships their audience on social platforms in a timely and informative manner.
JetBlue is a company recognized to respond online to customer inquiries and complaints in an agreeable, fun way, all within regularly. That strategy has been integral in word-of-mouth advertising and in saving the business marketing dollars.
Social media activity indicated that Trump was more likely to win; and the same platforms can demonstrate how your brand is performing, too. Specifically, Trump had the most Google searches and Twitter and Facebook mentions, and online interest was 3 x higher for him versus Clinton, according to Google Trends.
These indicators suggested the way the real population would vote, even though the polls said otherwise. Having an effective modelling and analytics program can offer your brand with the same insights.
Tech Ideas to REMOVE Donald Trump from your own Social Media
Staying current and fresh together with your reactions to daily events helps continue the conversation together with your followers. Using Twitter, Trump can instantly defend himself or provide clarification for just about any criticism or world event he’s reacting to. Mastering speed and real-time delivery can have the same influence on your brand.
During Super Bowl XLVII, a power outage at the Superdome was the marketing opportunity of an eternity for Oreo, which responded with a clever ad within significantly less than ten minutes of the unexpectred event, and prompted a flood of the brand’s message to a large number of Twitter and Facebook feeds.
Millennials don’t buy due to a brand name just how boomers used to. Younger set doesn’t trust the media what sort of boomers used to, either. But usage of a brand through social media helps build legitimate trust for this, as the messaging comes directly from the foundation.
Trump built trust during his campaign when you are the same on social media and personally, it doesn’t matter how opinionated or brash his responses may be. For the reason that sense, he was the contrary of "traditional" politicians and was ultimately rewarded for that.
Biases in politics work the same manner as biases in brands. The more you hear one opinion, the more you generally take it as “gospel.” This “echo” effect happens when you continuously hear the same views again and again.
Brands reap the benefits of third-party or influencer endorsements because they get access to a fresh audience’s echo. Both negative and positive brand feedback may cause a ripple effect of their social group.
Trump’s supporters re-tweeted his tweets up to 3.5 million times, creating over $3.4 billion in free media exposure in mere 12 months. He uses his supporters and tweets typically 11 times a day to dominate the digital conversation.
Your brand can do a similar thing by harnessing the energy of your supporters and providing sharable links, videos and actionable content. Denny’s, the restaurant chain, takes a fascinating method of content marketing, which resonates astonishingly well using its audience. Instead of link back again to a text-heavy blog on its website, Denny’s hosts its hilarious breakfast-related memes, GIFs and images on an easy-to-share, prime-for-viral content Tumblr site. Find what content is most effective for your audience member and present them a reason to talk about it with others.
In sum, there are lots of things the Trump win can teach global brands about social media. Trump shows that he’ll continue steadily to use social media — certainly through the current lame duck period and probably once he’s sworn in as our next president — and we have to take his win as symbolic that just how he uses it, no matter how controversial his message, his strategy works.